IBSA’s customer is faced with unprecedented challenges in driving customer loyalty and revenue growth within their existing 690,000 SME segment of customers. The telecommunication landscape in Australia is entering a new era in competition, giving SMEs a broader range of alternative service providers to choose from. The traditional telecommunications model is being challenged.
A change is needed to reinvigorate revenue and growth and the challenge is to develop a new point of differentiation, through a new ‘packaging’ solution paradigm for mass market SMEs. Later on in the year, our customer will launch this initiative aiming to introduce a new model to move customers beyond ‘conventional’ product silo legacy solutions and into a new world of convergence across devices, networks and applications over IP.
IBSA’s team manages the outcomes of eight initiatives covering delivery of business solutions impacting 25 applications, to be delivered over two years. Specifically, the IBSA PMO manages the outcomes of each of the eight projects through the application enhancement delivery cycle including:
As well as these specifics, there are general tasks for which we have a shared responsibility with other teams, and the customer. These are:
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