Digital Strategy

Digital Strategy is the life-blood of the modern organisation. It is an organisation’s strategy for leveraging the opportunities presented by the Digital Economy and its own investment in digital assets. This area of our practice empowers clients to achieve deeper interactions with their customers, deliver more tailored and personalised offerings and interactions and engage in decision making supported by real data. It enables business models and processes which are more agile and reactive to change.

The IBSA difference: We are not a marketing agency. Not only do we understand the market, and can we give you a strategy that works, we actually implement solutions and can execute on the strategy we put forward.

Services to Assist

We are able to assist with all aspects of the strategy development and planning. Some of the services we offer to assist include:

  • Stakeholder Interviews
  • Business Case Development
  • Competitive Analysis
  • Technical Planning
  • Financial Analysis
  • Measurement & Analytics
  • Vision & Roadmap
  • Proof of Concept

Technologies Used

Our Digital Strategy services are underpinned by leading-edge systems and tools that enable us to drive and support the development and refresh of valuable business planning and execution. Some of the tolls we employ are:

  • Web Analytics
  • Survey Systems
  • CRM
  • Social Networking Tools
  • ERP Systems
  • Business Intelligence Tools